Search Engine Optimisation (SEO) is a wide and often generic term to include Internet Marketing. The overall aim is to increase traffic to your site making it more visible within the search results pages. Kanyo are available to help guide you through the wide range of factors that are considered SEO.
Search Engine Optimisation is about analysing many parts of your site from tags to the written content, the links within the content, the key terms and phrases used and the density factor of these key terms are a few areas that a required to be optimised.
By understanding the way search engines actually search and produce a results page to users we can then optimise your web page/s to rank your site well within these results. Your aim is to convince the search engine robot that a particular page on your site is about a particular topic. The search engine robot evaluates your page against all other pages and places it accordingly in the search results.
The search engine optimisation of a site or pages within a site can be done at any stage and can be a one off piece of work. This can be hugely beneficial to the ranking of your site however with the search engines making so many tweaks to their ranking criteria on a yearly basis it is important to review this frequently to ensure your ranking is maintained.
Clearly there are advantages to optimising your site at development stage, if Kanyo are developing your site we will certainly make recommendations however if your site is already established Kanyo will help develop a strategy to promote the site effectively.
There are many optimisation techniques and some companies will promise you top listing positions very quickly, be wary of how they do this as it can be detrimental in the long run to the ranking of your site. There are many white hat and black hat techniques always remember though that search engines do not like spammers and those techniques used to deceive to artificially improve your ranking position. Our professional search engine optimisation techniques will help you build and develop a long term ranking with the search results pages developing both your brand and reputation.
One of the hardest parts to optimise a web page is to make the page appealing to both the human reader and the search engine robot. Kanyo can help guide your written content and can supply the services of a copy writer. Please note that a copy writer for the printed page does not have to contend with also making the page appealing to the search robots it is therefore important to find a copy writer with online experience.
Please see our other search engine related services. For Search Engine Optimisation analysis and recommended changes to your site. For help improving the ranking of your site see our Link Building and Backlinks pages for further information. We have also put together separate pages of further information on Online Marketing, Pay Per Click (PPC) and Competitor Analysis.
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